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For embroidery artists

They keep asking which stitch that is.

Embroidery audiences ask which stitch, which thread, how to transfer the design, and why the fabric puckers. We turn those questions into a researched, designed guide in your voice. We build it first, at our cost.

Apply as a creator See an example outline

For creators with an engaged, English speaking audience, typically between 10,000 and 100,000 followers.

The questions

The guide is already in your comments.

Your audience asks the same questions every week. Those are buying signals. We read your content, comments and questions as evidence, then group the recurring asks into one clear product.

  • What stitch is this?under every close-up
  • How do you transfer the design onto dark fabric?the DM you get every week
  • Mine always puckers. What am I doing wrong?a problem, described in their words
  • Do you sell the pattern?asked under three different posts

Examples of the kind of question, not collected data

What a guide could look like

An example outline. Yours comes from your audience.

Embroidery · workbook

Stitch by Stitch

A botanical embroidery workbook: essential stitches, one sampler, one finished hoop.

Bonus tools

  • Printable practice sampler pattern
  • Stitch reference cards

Illustrative outline, written for this page. We have not built a embroidery guide yet. Yours would come from your content and your audience's questions, and could look quite different.

  1. Materials that behaveFabric, hoops, needles and floss, and how they work together.
  2. Transferring a designLight, water-soluble and heat methods, for light and dark fabric.
  3. Tension without puckeringHooping drum-tight and stitching with the fabric, not against it.
  4. Essential stitchesLine, fill and texture stitches, each with a practice panel.
  5. Shading with threadLong and short stitch, and blending colours.
  6. Composing a botanical pieceFrom a reference photo to a stitch plan.
  7. Finishing and framingBacking the hoop, washing, and caring for the piece.

Who buys it

The people already asking you.

  • Beginners who bought a kit and got stuck on the instructions.
  • Stitchers who want to move from kits to their own designs.
  • Followers who ask for your patterns every time you post.

Why a guide

Embroidery questions are specific and visual, which is exactly what designed pages do well: a stitch diagram, a practice panel, a pattern to trace. The guide becomes the pattern book your followers keep asking for, with your method inside.

What you get

A complete product kit. Not a PDF.

  • The ebook

    60 to 90 designed pages. Chapters, exercises, diagrams and illustrations.

  • Bonus tools

    Checklists and worksheets your readers actually fill in.

  • Cover & identity

    One product world, built from your aesthetic.

  • Launch kit

    Sales page, gallery images, a 90 second video script, launch posts, stories and captions.

  1. 01Listen
  2. 02Find the pattern
  3. 03Validate
  4. 04Build
  5. 05Package
  6. 06Learn

How it works, step by step

The partnership

We win when the product wins.

  • We build it first, at our cost. You see the finished product before you agree to anything.
  • Nothing is published without your approval. You see a preview, then the full file, then the sales page.
  • Little of your time. A few short emails, one look at the finished product, and your own launch posts. No calls required.
  • Your content stays yours. We do not publish anything under your name without your approval, and we do not claim your audience or your content.
  • A short written agreement. Who owns what and how revenue is shared are set in writing before launch, not on this page.
  • Checkout and delivery on Whop. We set up the sales page and the store. You launch to your audience.

Legal and financial terms are confirmed in the written agreement, not on this page.

Selected work

Four products. Four different worlds.

No embroidery guide among them yet. Each was researched, written and designed by the studio around one niche and one voice.

Real covers · creator names withheld

Questions

Before you apply.

People can find stitch tutorials anywhere. Why would they pay for mine?

Because they are asking you, for your style. A guide gathers your stitches, your patterns and your way of finishing a hoop in one designed place. We do not promise sales. We build the full product first, at our cost, so you can judge it before agreeing to anything.

Do I need to write the guide myself?

No. We research, write and design the whole product from your content and your audience's questions, in your voice. You read the finished product and approve it before anything is published.

Who owns the product?

This is set in the written agreement before we start. We do not publish anything under your name without your approval, and we do not claim your audience or your content.

More answers in the full FAQ.

Other niches

Build what your audience already asks for.

Tell us where your audience lives. We read every application and reply personally.

Apply as a creator

Applications are read by a person. Expect a reply within a few days.