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For woodworkers

They do not need more tools. They want your method.

Woodworking audiences ask which tools to buy first, how to cut a joint that closes, and which finish you used. We turn those questions into a researched, designed guide in your voice. We build it first, at our cost.

For creators with an engaged, English speaking audience, typically between 10,000 and 100,000 followers.

The questions

The guide is already in your comments.

Your audience asks the same questions every week. Those are buying signals. We read your content, comments and questions as evidence, then group the recurring asks into one clear product.

  • What saw is that?under every build video
  • Do I need a table saw to start?the DM you get every week
  • Why do my joints have gaps?a problem, described in their words
  • Do you have plans for this?asked under three different posts

Examples of the kind of question, not collected data

What a guide could look like

An example outline. Yours comes from your audience.

Woodworking · workbook

The Small Shop Joinery Workbook

Five joints and three projects with a starter set of hand tools.

Bonus tools

  • Printable cut lists and project plans
  • Joint troubleshooting chart

Illustrative outline, written for this page. We have not built a woodworking guide yet. Yours would come from your content and your audience's questions, and could look quite different.

  1. A starter tool kitWhat to buy first, what to skip, and safe habits from day one.
  2. Wood that stays flatGrain, movement, and choosing boards.
  3. Marking and measuringLayout that makes accurate cuts possible.
  4. Sawing and chiselling to a linePractice drills before the first joint.
  5. Five jointsButt, rabbet, dado, half-lap, mortise and tenon, step by step.
  6. Three projectsA box, a shelf and a small table, with cut lists.
  7. FinishingSanding, oils and film finishes, and how to choose.

Who buys it

The people already asking you.

  • Beginners with a corner of a garage and a limited budget.
  • DIYers who want furniture that looks made, not assembled.
  • Followers who ask for your plans after every build.

Why a guide

Woodworking videos show the result. Your followers want the steps between. Cut lists, joint diagrams and a troubleshooting chart are exactly what designed pages do better than video.

What you get

A complete product kit. Not a PDF.

  • The ebook

    60 to 90 designed pages. Chapters, exercises, diagrams and illustrations.

  • Bonus tools

    Checklists and worksheets your readers actually fill in.

  • Cover & identity

    One product world, built from your aesthetic.

  • Launch kit

    Sales page, gallery images, a 90 second video script, launch posts, stories and captions.

  1. 01Listen
  2. 02Find the pattern
  3. 03Validate
  4. 04Build
  5. 05Package
  6. 06Learn

How it works, step by step

The partnership

We win when the product wins.

  • We build it first, at our cost. You see the finished product before you agree to anything.
  • Nothing is published without your approval. You see a preview, then the full file, then the sales page.
  • Little of your time. A few short emails, one look at the finished product, and your own launch posts. No calls required.
  • Your content stays yours. We do not publish anything under your name without your approval, and we do not claim your audience or your content.
  • A short written agreement. Who owns what and how revenue is shared are set in writing before launch, not on this page.
  • Checkout and delivery on Whop. We set up the sales page and the store. You launch to your audience.

Legal and financial terms are confirmed in the written agreement, not on this page.

Selected work

Four products. Four different worlds.

No woodworking guide among them yet. Each was researched, written and designed by the studio around one niche and one voice.

Real covers · creator names withheld

Questions

Before you apply.

My builds are on video for free. Why would anyone pay for a guide?

A video shows one build at your pace. A guide gives the plans, the cut lists and the order to learn the joints in, so they can build it themselves. We do not promise sales. We build the full product first, at our cost, so you can judge it before agreeing to anything.

Do I need to write the guide myself?

No. We research, write and design the whole product from your content and your audience's questions, in your voice. You read the finished product and approve it before anything is published.

Who owns the product?

This is set in the written agreement before we start. We do not publish anything under your name without your approval, and we do not claim your audience or your content.

More answers in the full FAQ.

Build what your audience already asks for.

Tell us where your audience lives. We read every application and reply personally.

Apply as a creator

Applications are read by a person. Expect a reply within a few days.