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For potters

Every cracked mug in your DMs is a question worth answering.

Pottery audiences ask why pieces crack, how to center, and which glaze that is. We turn those questions into a researched, designed guide in your voice. We build it first, at our cost.

Apply as a creator See an example outline

For creators with an engaged, English speaking audience, typically between 10,000 and 100,000 followers.

The questions

The guide is already in your comments.

Your audience asks the same questions every week. Those are buying signals. We read your content, comments and questions as evidence, then group the recurring asks into one clear product.

  • Why did my mug crack in the kiln?the DM with a photo attached
  • I cannot center. It just wobbles.under every wheel video
  • What glaze combination is this?asked under three different posts
  • Can I do this without a wheel?under a hand-building video

Examples of the kind of question, not collected data

What a guide could look like

An example outline. Yours comes from your audience.

Pottery · workbook

From Wobble to Mug

A wheel-throwing workbook: centering, pulling, trimming, and pieces that survive the kiln.

Bonus tools

  • Glaze test tile log
  • Crack and flaw diagnosis chart

Illustrative outline, written for this page. We have not built a pottery guide yet. Yours would come from your content and your audience's questions, and could look quite different.

  1. Clay and wedgingChoosing a clay body, and preparing it so it behaves.
  2. CenteringBody position, water, and the feel of true centre.
  3. Opening and pulling wallsEven walls, controlled height, fewer collapses.
  4. Trimming and handlesLeather-hard timing, and attaching a handle that stays.
  5. Drying without cracksWhere cracks come from, and how to slow things down.
  6. Glazing basicsDipping, layering, and test tiles you can learn from.
  7. Firing and troubleshootingReading the results and fixing the next batch.

Who buys it

The people already asking you.

  • Beginners after their first class, with no teacher at home.
  • Hobby potters with studio access who want to stop losing pieces.
  • Followers who watch your process videos on repeat.

Why a guide

Pottery has long feedback loops: you find out days later that something went wrong. A guide that explains the causes, with a log and a diagnosis chart, saves your followers weeks of guessing.

What you get

A complete product kit. Not a PDF.

  • The ebook

    60 to 90 designed pages. Chapters, exercises, diagrams and illustrations.

  • Bonus tools

    Checklists and worksheets your readers actually fill in.

  • Cover & identity

    One product world, built from your aesthetic.

  • Launch kit

    Sales page, gallery images, a 90 second video script, launch posts, stories and captions.

  1. 01Listen
  2. 02Find the pattern
  3. 03Validate
  4. 04Build
  5. 05Package
  6. 06Learn

How it works, step by step

The partnership

We win when the product wins.

  • We build it first, at our cost. You see the finished product before you agree to anything.
  • Nothing is published without your approval. You see a preview, then the full file, then the sales page.
  • Little of your time. A few short emails, one look at the finished product, and your own launch posts. No calls required.
  • Your content stays yours. We do not publish anything under your name without your approval, and we do not claim your audience or your content.
  • A short written agreement. Who owns what and how revenue is shared are set in writing before launch, not on this page.
  • Checkout and delivery on Whop. We set up the sales page and the store. You launch to your audience.

Legal and financial terms are confirmed in the written agreement, not on this page.

Selected work

Four products. Four different worlds.

No pottery guide among them yet. Each was researched, written and designed by the studio around one niche and one voice.

Real covers · creator names withheld

Questions

Before you apply.

My throwing videos are free. Why would anyone pay for a guide?

Videos show hands on clay. A guide explains the why behind each step and what to change when a piece fails, with a log to learn from every firing. We do not promise sales. We build the full product first, at our cost, so you can judge it before agreeing to anything.

Do I need to write the guide myself?

No. We research, write and design the whole product from your content and your audience's questions, in your voice. You read the finished product and approve it before anything is published.

Who owns the product?

This is set in the written agreement before we start. We do not publish anything under your name without your approval, and we do not claim your audience or your content.

More answers in the full FAQ.

Other niches

Build what your audience already asks for.

Tell us where your audience lives. We read every application and reply personally.

Apply as a creator

Applications are read by a person. Expect a reply within a few days.