Revenue calculator · for creators

Your audience already asks. Put a number on it.

The free earnings calculator from SentryReply, a creator product studio, models gross sales using follower count, product price and user-adjustable conversion assumptions. Enter your audience size or use the optional Instagram lookup. The results are scenarios, not earnings predictions.

Calculator

01 · Platform

Optional: look up your public Instagram follower count, or enter it manually.

Your handle is sent to Meta's official Instagram API (Business Discovery). Only the public result (username, display name and follower count) is cached on our server for up to 24 hours, or 6 hours for a failed lookup, to limit requests. Per-IP rate-limit counters expire within about an hour. Nothing is linked to the visitor. Lookup privacy.

03 · Product and assumed USD price
Advanced: change the assumptions

Launch conversion is the share of your followers who buy in the launch month. Ongoing sales are a share of launch buyers, every month after.

Compare adjustable assumptions.

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An illustration from assumptions you can change. Not a prediction or a promise of earnings.

The model

Three lines of math. Nothing hidden.

The examples below use your adjustable follower count, product price and conversion assumptions. They illustrate the calculation, not measured sales. Change the inputs and the results follow.

  1. 01 · Launch month

    Followers × launch conversion

    The share of your followers who buy in the first month. Lower 0.25%, Base 0.75%, Higher 1.5% by default. Rounded to whole buyers.

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  2. 02 · Months 2 to 12

    A share of launch buyers, every month

    The model assumes monthly sales after launch equal a share of launch buyers: 12% by default, adjustable in Advanced. This is an assumption, not measured repeat demand. Rounded to whole buyers.

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  3. 03 · Revenue

    Buyers × price

    Launch month plus eleven months after. Gross sales, before platform and payment fees, refunds and taxes.

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All product prices shown are adjustable assumptions, not SentryReply fees or recommended selling prices. These rates are starting points for you to question, not figures measured on your audience. If you know your own numbers, use them. Need an idea to model? Explore digital product ideas by niche. When you have an offer in mind, find the studio service for your next step.

Questions

About these numbers.

Is this what I will earn?

The SentryReply earnings calculator shows gross-sales scenarios from user-adjustable assumptions. It does not predict your earnings or show a typical result. Actual results depend on your audience, offer, price and launch, and many products earn less.

Where do the conversion rates come from?

The SentryReply calculator's default conversion rates are starting assumptions chosen by the studio, not measurements of your audience. You can change launch conversion and ongoing sales assumptions in Advanced. Lower, Base and Higher are assumption labels, not evidence of likely outcomes.

What happens to my handle?

The optional lookup sends your handle to Meta's official Instagram API (Business Discovery). Only the public result (username, display name and follower count) is cached on our server for up to 24 hours, or 6 hours for a failed lookup, to limit requests. Per-IP rate-limit counters expire within about an hour. Nothing is linked to the visitor. You can enter your follower count manually. See the privacy policy for how lookup data is handled.

Why only Instagram for the lookup?

The SentryReply calculator offers automatic follower lookup for Instagram only. For TikTok, YouTube or a newsletter, enter your follower or subscriber count manually.

Do the totals include fees?

The SentryReply calculator totals are gross sales before platform fees, payment fees, refunds and taxes. They are not profit or take-home earnings.