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04 · Growth

Growth · monthly

Meta ads that don't go stale.

Growth is monthly Meta ads management from SentryReply, a creator product studio, for creators who already sell. We run Instagram and Facebook campaigns, refresh motion videos, test hooks and report on decisions. Results are not guaranteed.

Apply as a creator See the monthly cycle

Prefer to talk first? Book a 15-minute call

Your ad budget goes straight to Meta, on your card. No results guaranteed.

Hook A

The question your audience keeps asking.

Hook B · live

The mistake they make before they buy.

Hook C

What's inside, in eight seconds.

Illustration · not a real campaign

A ribbon of cobalt light climbing upward in steps, carrying blank cards

Right for you if…

You already sell something, and people buy it.
Sales follow your posting: they slow down when you stop.
You can approve a few new videos each month.

The problem

One good ad, shown until it isn't.

Most creator ads don't fail on day one. They wear out. The same video reaches the same people again and again, and costs creep up quietly while nobody is watching.

01 · Fatigue
The same video, seen too often
People scroll past what they've already seen. A creative that worked last month can stall this month without anything else changing.
02 · Guesswork
No real test between versions
Boosting a post is not a test. Without two or three hooks running side by side, you never learn which opening actually earns the click.
03 · Silence
Numbers nobody reads
Ads Manager shows dozens of columns. What you need each month is a few numbers and a clear decision: what to cut, what to keep.

What we do

Five jobs, every month.

Creative

Fresh motion videos

New short motion videos each month, built from your brand, your product and the questions your audience already asks. Vertical and square, sized for Reels, Stories and Feed.

Management

Your Meta ads, run for you

Campaigns, audiences and placements on Instagram and Facebook, set up and watched inside your own ad account.

Testing

Hooks against hooks

Two or three openings and versions run side by side, so decisions come from your numbers, not taste.

Pruning

Cut and keep

What loses gets switched off. What holds gets more of the budget you set.

Reporting

One plain report

Spend, cost per click, cost per sale or sign-up, and every decision we made, in one page.

The monthly cycle

Four weeks. Then again.

Every month follows the same rhythm, so you always know what is happening with your ads and why.

Week 1 Make
New videos
We make the month's motion videos and new hooks. You approve them before anything runs.
Week 2 Test
Run side by side
Versions go live against each other with the same budget, so the comparison is fair.
Week 3 Decide
Cut the losers
Weak versions are switched off. The ones that hold keep running and get the budget.
Week 4 Report
Report and plan
You get the monthly report, and we agree on what next month's videos should try.

What we learn in week 4 shapes next month's week 1

The report

Plain numbers, plain decisions.

This is the layout you receive at the end of each month. The values are blank on purpose: they will be your numbers, not ours, and we won't show invented ones.

Monthly report · Month 00

Sample layout · your numbers here

Ad spend (paid to Meta): $ · · ·
Cost per click: $ · · ·
Cost per sale or sign-up: $ · · ·
Videos tested: · ·

Creatives this month

Version	Hook	Cost per click	Cost per sale	Decision
A	Your hook A	$ ···	$ ···	Keep
B	Your hook B	$ ···	$ ···	Cut
C	Your hook C	$ ···	$ ···	Testing

What we cut

Which versions, and why, in one line each.

What we keep

What holds, and how much budget it gets.

Next month

The new hooks and videos we'll try.

Placeholder values. Decisions shown are an example of the format only.

Budget

Two separate bills. Never mixed.

Your ad budget and our work are kept apart, so you always see exactly what Meta charged you.

Paid by you, to Meta

Your ad budget, billed by Meta to your own card.

Your ad account you own it
Your card on file billed by Meta
Your spending cap you set it
Full access at all times

Our work

The monthly service, agreed in writing before we start.

Motion videos new every month
Ads management Instagram + Facebook
Hook testing versions side by side
Monthly report plain numbers

We don't promise results.

Ads depend on your offer, your price, your audience and your budget. No one can honestly guarantee sales or a return on ad spend, and we won't. What we commit to is the work: fresh videos, fair tests, clear decisions, and a report you can read in five minutes.

Who it's for

Built for creators who already sell.

A good fit if

You have roughly 10k to 100k followers on Instagram, YouTube, TikTok or a newsletter.
You already sell something: a digital product, a course, a membership, coaching or a service.
Your checkout works and people have bought before.
You're ready to set and pay your own ad budget to Meta.

Not yet a fit if

You don't have anything to sell yet. Ads can't fix a missing offer. Our product studio starts there.
You want guaranteed sales numbers before starting.
You'd rather not approve videos before they run.

From SentryReply, the creator product studio.

The studio that researches, writes and designs creator products also makes your ad videos.

Some of what we’ve built

See the work

Questions

Before you apply.

Do you guarantee sales or a return on ad spend?

SentryReply's Growth service does not guarantee sales or a return on ad spend. Results depend on your offer, price, audience and budget. The service commits to fresh videos, campaign management, testing and clear reporting.

Who pays for the ads?

For SentryReply's Growth service, you pay Meta directly for ads using your own card and ad account. Your ad budget does not pass through SentryReply. The studio's work is billed separately under the written agreement.

Who owns the ad account and the videos?

With SentryReply's Growth service, you own your Meta ad account and keep full access. The studio works in the account as a partner. Video ownership is set in the written agreement before work starts.

How big should my ad budget be?

The starting ad budget for SentryReply's Growth service depends on your product and price. You and the studio agree on a budget before ads run, and you can change your spending cap in Meta.

What do you need from me?

SentryReply's Growth service needs partner access to your Meta business account, details of what you sell and where people buy it, and your approval of each month's videos. Calls are optional.

Do the videos use my face or my posts?

Growth motion videos are built from your brand, product and audience questions. SentryReply uses your existing content only with your approval, and no ad runs without your approval.

Which platforms?

SentryReply's Growth service manages ads on Instagram and Facebook through Meta's ads tools. Your existing audience can be on other platforms; the paid campaigns run on Meta.

Fees, commitment and notice are confirmed in the written agreement, not on this page.

Keep your ads fresh.

New videos, fair tests and one honest report, every month. Preparing a launch first? See the digital product launch kit.

Apply as a creator

Applications are read by a person. Expect a reply within a few days.

Book a 15-minute call