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For home cooking creators

Turn your home cooking into a guide to sell.

Want to sell a home cooking guide beyond a collection of recipes? Your audience's questions about shopping, substitutions and preparation order could shape a practical workbook for weeknight meals. We research, write and design it in your voice, built first at our cost.

Apply as a creator See an example outline

For creators with an engaged, English speaking audience, typically between 10,000 and 100,000 followers.

The questions

The guide is already in your comments.

Repeated questions can suggest what a guide should explain. They do not prove that someone will buy. We read your content, comments and questions, then group the recurring asks into a product idea to evaluate.

  • What can I make with what is already in my fridge?a possible meal-planning question
  • Can I swap the ingredient I cannot find?a question under a recipe demonstration
  • What order do you cook everything in?a request for the steps between recipe clips
  • Can you put the shopping list with the recipes?a possible request for a practical companion

Examples of the kind of question, not collected data

What a guide could look like

An example outline. Yours comes from your audience.

Home cooking · example outline

Dinner, In Order

A weeknight cooking workbook connecting recipes, shopping and the order of preparation.

Bonus tools

  • Meal plan and shopping worksheet
  • Recipe variation and cooking notes sheet

Illustrative outline, written for this page. We have not built a home cooking guide yet. Yours would come from your content and your audience's questions, and could look quite different.

  1. Start with the weekA meal-planning sheet for available time, equipment and preferences.
  2. Read the kitchen firstA pantry and fridge inventory that feeds into the shopping list.
  3. Choose a recipe setA small collection of the creator's original recipes with shared ingredients.
  4. Plan the preparationA worked cooking timeline showing which recipe tasks happen when.
  5. Explain substitutionsNotes on tested alternatives and changes that still need testing.
  6. Serve and recordRecipe notes for portions, preferences and what the reader changed.
  7. Plan the next shopA review page linking unfinished ingredients to the next meal plan.

Likely buyers

The people already asking you.

  • Home cooks who save recipes but struggle to turn them into a weekly plan.
  • Beginners who want the preparation order explained beside the ingredients.
  • Followers who want a collection built around your style of everyday cooking.

Why a guide

A recipe is one meal. A workbook can connect that recipe to a shopping list, a preparation order and notes for next time. The useful product is the organization around your cooking, as well as the recipes themselves.

What you get

A product built around your teaching.

  • The ebook

    Designed chapters, exercises, diagrams and illustrations.

  • Bonus tools

    Checklists and worksheets your readers actually fill in.

  • Cover & identity

    One product world, built from your aesthetic.

  • Launch preparation

    Explore the separate Launch kit for help preparing a product launch.

  1. 01Listen
  2. 02Find the pattern
  3. 03Validate
  4. 04Build
  5. 05Package
  6. 06Learn

See how the digital product is built, then estimate what a guide could earn or explore the separate digital product launch kit.

The partnership

We win when the product wins.

  • Apply, then agree terms in writing. Ownership, responsibilities and terms are agreed before work starts.
  • Then we build it, at our cost. You see the finished product before anything launches.
  • Nothing is published without your approval. You see a preview, then the full file, then the sales page.
  • An optional introduction. If you would like to talk first, an optional 15-minute intro call is available.
  • Your content stays yours. We do not publish anything under your name without your approval, and we do not claim your audience or your content.
  • Built around your audience. The outline here is illustrative. Your product starts with your content and audience questions.

Legal and financial terms are confirmed in the written agreement, not on this page.

Selected work

Selected products. Each in its own world.

No home cooking guide among them yet. Each was researched, written and designed by the studio around one niche and one voice.

Real covers · creator names withheld

Questions

Before you apply.

My recipes are already free. What would a cooking workbook add?

It could put related recipes in a usable order, with shopping worksheets, preparation timelines and clearly identified tested variations. We would not label an untested recipe as tested. We do not promise sales. You review the finished product before anything launches.

Do I need to write the guide myself?

No. We research, write and design the whole product from your content and your audience's questions, in your voice. You read the finished product and approve it before anything is published.

Who owns the product?

This is set in the written agreement before work starts. We do not publish anything under your name without your approval, and we do not claim your audience or your content.

More answers in the full FAQ.

Other niches

Already have a product? Find the next step for your launch, creator site or ads.

Build what your audience already asks for.

Tell us where your audience lives. We read every application and reply personally.

Apply as a creator

You see the finished product before anything launches. Terms are agreed in writing first.